![]() ![]() With the acquisition of new talent, the WWF's already large roster doubled in size. The sales had left WWF as the only major professional wrestling promotion in the world with international television distribution (until the national expansion of Total Nonstop Action Wrestling (TNA) in 2004 and much later, All Elite Wrestling (AEW) in 2019 on a larger scale). The WWF would acquire the majority of assets of WCW, and later Extreme Championship Wrestling (ECW) (the third largest promotion in the United States at the time), through separate buyouts that included the employees (on and off-air talent) from both companies. In 2001, the Monday Night Wars, the rivalry between the World Wrestling Federation (WWF, now WWE) and World Championship Wrestling (WCW), ended with the WWF emerging victorious. Other brands during the second brand extension included NXT UK, a United Kingdom-based subsidiary of NXT which was active from 2018 to 2022 (scheduled to be relaunched as NXT Europe in 2023), and 205 Live-a brand that specialized in cruiserweight wrestlers (205 pounds and under) and was active from 2016 to 2022 (first as a Raw subsidiary, then as a standalone brand, and finally as an NXT subsidiary). As before, Raw and SmackDown were the two primary brands. The second brand extension went into effect on July 19, 2016. On May 25, 2016, WWE announced a relaunch of the brand extension as part of what was billed as " The New Era". The first brand extension then ended on August 29, 2011. ECW-a revival of the former promotion-served as the third brand from 2006 to 2010. The first two brands established were Raw and SmackDown, named after the respective weekly shows, Raw and SmackDown. The brand extension was enacted to alleviate the issues of an overcrowded roster and to imitate competition the company no longer had from the former promotions. WWE's roster had doubled in size, and the company no longer had a major competitor in the professional wrestling industry. The first brand split began in March 2002, following the company's acquisition of talent from the former World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW) promotions, and after the conclusion of The Invasion storyline. NXT, WWE's third brand, was launched in 2010 and has served as WWE's developmental territory since 2012. The two main brands, referred to as the main roster, are Raw and SmackDown. The first brand split occurred from 2002 to 2011, while the ongoing second began in 2016. Throughout its history, WWE has utilized the brand extension twice. The promotion's wrestlers are assigned to a brand via the annual WWE Draft and exclusively perform on that brand's weekly television show, with some exceptions. The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands". Since 2012, NXT has been WWE's developmental brand. WWE Ambassadors are employees/performers that have contracts to make periodic appearances-either on WWE TV or for promotional events-serving as public representatives/spokespeople for the company.Raw and SmackDown have been the two main brands of WWE since the brand extension concept was first initiated in 2002. WWE refers to its performers as superstars. If someone is inactive for any reason, due to injury, suspension, not appearing in 30 days or otherwise, that information is noted. Their ring name is on the left and their real name is on the right. Personnel are organized by their role in WWE. Employees on the main roster appear on WWE television programming, pay-per-views & at live events while developmental employees appear on WWE NXT. WWE employees' contracts range from developmental contracts to multi-year deals & they appear as independent contractors. Executives & Board of Directors are also listed. WWE personnel consist of professional wrestlers, managers, play-by-play & color commentators, ring announcers, interviewers, referees, trainers, producers, road agents, creative writers & various other positions. WWE is an American professional wrestling promotion based in Stamford, Connecticut. ![]()
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